Before televisions and computers were invented, Americans didn’t
spend any time staring at television and computer screens. They
worked hard, raised their families, personally interacted with
their communities (remember that?), and generally tried to make
the world a better place. But now for many of us, the “virtual
world” actually seems more real than the “real world” does. In
fact, as you will see below, average Americans now spend most of
their waking hours staring at a screen. We have willingly
connected ourselves to “the matrix”, and the amount of time spent
connected is rising with each passing year. A report that was just
put out by
Nielsen found that we spend an average of 11 hours per
now spend most of their waking hours watching TV, listening to
music, using apps on their smartphones, or otherwise consuming
media, a new study finds.
are spending more than 11 hours a day on average—or about
two-thirds of their waking time—consuming media in some form,
Nielsen showed in its first-quarter
2018 report on US media consumption today (July 31).
It measured, based on its representative panels of TV, radio,
and digital households and consumers, activities like watching
TV and DVDs, listening to the radio, visiting apps on a
smartphone or tablet, and using the internet and game consoles.
wonder we don’t have time to do anything else.
time Americans spent interacting with various forms of media was
up 19 minutes over the previous quarter, and here is how it broke
live television: 4 hours, 10 minutes
time-shifted television: 36 minutes
on a smartphone: 2 hours, 22 minutes
on a tablet: 47 minutes
on a computer: 39 minutes
to the radio: 1 hour, 46 minutes
connected device: 26 minutes
console: 14 minutes
device: 6 minutes
really surprised me how little time Americans spend watching DVDs.
I suppose that since everything is going digital that DVDs will
someday be relics of a bygone age, but we aren’t there quite yet.
surprising thing from the report was the difference in behavior
between the generations. According to Nielsen,
older Americans actually spend the most time consuming media…
older generations generally spend the most time with media
(adults 35-49 spend over 11 hours a day on it, while adults
50-64 do so at a nearly 13-hour clip), younger generations are
at the forefront of TV-connected device and digital usage.
young adults spend more time than anyone else consuming
adults 18-34 spend 43% of their time consuming media on digital
platforms. Almost a third of their time spent with media (29%)
comes from apps/web on a smartphone—the most of any measured
it seems like young people are constantly on their phones, that is
because they are. Smartphone use is at an all-time high, and it
keeps going up every year.
it isn’t just in our free time that most of us are willingly
connecting ourselves to “the matrix”. A different study discovered
that the average office worker in America spends 1,700
hours in front of a screen each year…
often told to limit the amount of screen time in our daily
lives, but for many of us, we don’t have much of a choice. A new
study finds the average office worker spends nearly 1,700
hours in front of a computer screen over the course
of a year.
to a survey of 2,000 office workers by contact lenses
manufacturer Acuvue, office workers spend about 6.5 hours a day
sitting in front of their computer.
when you add the amount of time we spend staring at screens at
work to the amount of time that we spend staring at screens at
home, for many of us it pretty much takes up almost all of our
this good for our society?
we should talk about who controls all of this media that we are
consuming. Today, approximately 90 percent of the programming that
comes through your television is controlled by
just 6 giant media corporations. Of course those 6 giant
media corporations are ultimately owned by the elite of the world.
if you spend several hours watching television each day, you are
allowing “the matrix” to fundamentally shape what you think, what
you believe and how you view the world.
least on the Internet there has been more diversity of viewpoints,
but now there is a massive
effort to censor alternative voices. The elite are
attempting to become gatekeepers in the digital world just like
they are with every other form of media.
2018, major alternative voices are being “shadowbanned”, censored
or having their accounts terminated altogether by the tech giants.
Some large conservative websites have seen their traffic from
social media fall by
over 90 percent, and many of them have seen a dramatic drop
in revenue. For example, WND has seen revenue decline by about
60 percent over the last two years…
and the rest of the independent media are feeling the heat from
the Internet Cartel, which controls traffic, revenue, search
power, hosting and distribution of news and information through
social media, not to mention retail sales of all books.
a scary time of rapidly shrinking traffic and revenues. WND, for
instance, has seen drops in revenue from more than $10 million
in 2016 to $6 million last year to perhaps as little as $4
million in 2018.
other forms of media are already completely dominated by the
elite, and so we must not allow them to take full control of the
you want to change society, it won’t do you any good to go out to
the street corners or to the marketplaces because nobody will
listen to you.
you want to change society, you have to go online, because that is
where the people are.
now we are in an information war, and the future of our country is
hanging in the balance. So let us fight this information war as
hard as we can, because losing is not an option.
Snyder is a nationally syndicated writer, media
personality and political activist. He is publisher of The
Most Important News and the author of four books
Beginning Of The End and Living
A Life That Really Matters.